Thirst for bottled water strong despite prices
CHICAGO (Reuters) Consumers are shunning carbonated soft Canada Goose Jackets drinks in favor of bottled water, even in the face of recent price increases canada goose uk black friday caused by commodity inflation, Nestle Waters North America top executive said.
Nestle Waters North America CEO Kim Jeffrey canada goose store speaks during the Reuters Food and Agriculture Summit in Chicago March Canada Goose online 12, 2012. REUTERS/John Gress
And even though commodity prices have Canada Goose sale moderated, those increases are here cheap Canada Goose to stay, said Kim Jeffery, president and chief executive of Nestle Waters North America, at Canada Goose Outlet the ReutersFood and Agriculture Summit in Chicago on Monday.
not going to come back down. This industry has been operating at canada goose substandard margins for the last five years due to all the competitive desire to buy canada goose jacket cheap gain market Canada Goose Online share, Jeffery said.
Yet in the face of unprecedented commodity cost increases last year, Nestle Waters raised prices on its regional water brands and its value brand Nestle Pure Life by about 30 cents Canada Goose Parka per case, or about 10 percent. That was the first increase in a decade for the company, which sells Canada Goose Coats On Sale a billion cases of uk canada goose outlet water a year.
led the category in that and we suffered for a little bit at the hands of some people canada goose uk shop who took advantage of that for a few months, Jeffery said. went from positive to negative canada goose factory sale for a few months.
Still, the business ended 2011 with revenue growth of about 4 percent, Jeffery said. He said 2012 was off to a good start as well. He does not see further price increases on the horizon.
Commodity prices that prompted the price increase have canada goose clearance sale stabilized, though they buy canada goose jacket remain at levels he said.
Nestle Waters canada goose black friday sale biggest purchases include resin to make plastic bottles, cardboard and plastic for case packaging and bottle caps.
TOP SPOT IN SIGHT The United States is the only developed country in the world where soft canada goose uk outlet drinks canadian goose jacket outsell uk canada goose bottled water, Jeffery said, but predicted that could change as soda consumption declines and bottled water consumption increases. carbonated soft drink canada goose coats consumption has fallen to 44 gallons per person per year from 54 gallons, he said. trends favor continued growth for www.canadagoosejacketsaleca.com bottled water. I don think the decline for carbonated soft drinks is going to stop. markets, he said, primarily along the coasts.
It sells 15 canada goose coats on sale different water brands including Poland Spring, Perrier and San Pellegrino.
Jeffery sees the potential to build a stable of bottled tea brands as well. The company already owns the Sweet Leaf and Tradewinds brands, and will start selling Nestea cheap canada goose uk in the United States next year following the dissolution of a joint venture between Nestle and Coca Cola.
Jeffery said there canada goose clearance could be room in the https://www.canadagoosejacketsaleca.com/ portfolio for other tea brands as well.
think there still another place to occupy in the category. I think there an opportunity to do more, Jeffery said, declining to elaborate.
Jeffery is picky about the categories he wants to play in.
have a harder time trying to understand. products that offer efficacy. I not a big believer in the whole thing. I take a couple vitamins a day. I don necessarily need to get more fairy dust in my beverages, Jeffery said. a little bit iconoclast in that area.